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2025.3.7 NEW GROW DAY SERUM UV Light cloaking*, hydrating UV. *Makeup effect created by pigments

2025.3.7 NEW

Pre-sale 2025.2.26 / Sale 2025.3.7

An enchanting, fresh and supple UV beauty serum with the highest level of UV protection is now available.

The hydrating film created by our proprietary lamellar emulsification technology adheres to the skin to keep it moisturized, leaving it smooth and firm.
Mixed with delicate pink pigments, a clear light shines and a luminous transparency springs forth.
It can also be used as a primer for foundation, making the moisture and clear shine last until makeup is removed.

daytime serum

GLOW DAY SERUM UV
1 limited type 30g SPF50+・PA++++
¥5,280(including tax)

PRODUCT FEATURES

Forms a hydrating film on the skin using our lamellar emulsification technology
*lamellar: layered
Pigments are blended for the first time in UV formulations that employ our lamellar emulsification technology, with a focus on making the skin beautiful and attractive.

Highest level of UV protection with soft, comfortable skin-wrapping effect

The comfortable texture glides on smoothly and softly wraps the skin without making it too powdery or uncomfortable.
Highest level of UV protection SPF50+/PA++++. Protects the skin from dryness caused by UV damage.

Serum effect to keep moisture in the stratum corneum

The formulation focuses on the lamellar structure that exists between the cells of the stratum corneum to create a thick film of moisture that adheres to the skin.
The serum effect keeps the stratum corneum hydrated all the time, resulting in plumped, smooth, freshly moisturized firm skin.

Produces a polished transparency and luster

Contains fine pink pigments that emit a glossy color when light hits them.
Emits a subtle and beautiful light within the moisturizing film while eliminating dullness and enhancing transparency.
Maintains a clear, luminous glow where light melts in until makeup is removed.

Maintains the beautiful finish of base makeup

By creating a smooth, even, moisturizing film on the surface of the skin, the foundation adheres tightly to the skin, preventing dryness and sagging.
Prevents base makeup from dulling and keeps its beauty all the time while enhancing the transparency and luster of the finish.

SPF is a value that indicates the efficiency of skin protection from UVB rays; PA indicates protection from UVA rays.
The international standard for measuring the SPF and PA value is set for a 2mg layer on each cm2. These items work well in conjunction with other cosmetics offering UV protection.